From Poles to Tropics

There's a sort of longing for places that we all share.

If you have been to Antarctica, you will know this. Once you've been there, it hangs out in the back of your head, like a love you've forgotten about but is always in your heart.

No one owns them. All of us need them.

Antarctica, the Daintree, the Great Barrier Reef, the oceans, the atmosphere: no one owns them. They are the immune system, the circulatory system, the bones and the skin of one body. They share one carbon cycle. You cannot protect one while losing the other.

Tropics

Plants and soil soak up 30% of our carbon every year. 95% of forest clearing happens here.

90% of the world's ice, 70% of its fresh water. Twice the size of Australia. Owned by no one.

Ocean

Takes in 1 in 4 tonnes of our carbon. The Southern Ocean holds 40% of that, and drives the currents that bring tropical rain.

Sky

One atmosphere. The winds around Antarctica set the rhythm of Australian rain and drought.

Poles

Regenerate the land, and you help cool the system that keeps the ice. Keep the ice, and you keep the currents and the rain the land needs.

The money is promised. It needs somewhere to land.

Every year, money is promised to nature at summits, in annual reports and in family trusts. Most of it never reaches the ground. This is a place where it can.


PUBLIC

Commitments.

Pledges made at the big meetings need a place to land. Ours is a cane district that lost its mill after 127 years. Public money backs the blueprint to turn it round, and the free map at land-ip.com that any region can use.

CORPORATE

Responsability.

Companies have promised to report what they do for nature. A promise needs a place, a date and a map. A tree you can find on a map is a promise you can keep.

FAMILY

Succession.

Land and wealth pass to the next generation. The question is what state they are in when they do. Here, what you hand on is growing.

“No one will protect what they don't care about; and no one will care about what they have never experienced.”

Sir David Attenborough

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